It is one of the most common and complicated questions for every business owner, whether they will build an Android app or an app for an iOS device. This is because, both the iOS and Android operating systems (OS) have their own weaknesses, strengths, and use cases. So, choosing which of the two native apps you will develop depends upon your business requirements and target audience. This article will explain why Android app development has more benefits than any other mobile operating system.

1. Market Reach on a Wider Scale

Android is undoubtedly the most popular operating system for mobile phones in the technology market. As of Quarter 1 of 2023, Android has a global market share of more than 70%. On the other hand, iOS has 25–30% of users worldwide. If you develop an Android app as an Android app development company, you can reach a range of global audiences. The reason is that iOS devices are so expensive that they are out of reach for most people.

As of May 2023, Android has a dominating market share of more than 90% in the Asian subcontinent. iOS has a negligible presence of about 5%. But still, Android has a better market presence, even in countries with an established economy. For instance, the market share of iOS devices in the United Kingdom is about 55%. That is slightly above Android’s share of 45%. The only country where iOS devices are mostly preferred is the United States, with 62% of the market share.

Still, the US has enough Android markets to make launching apps fruitful. Hence, justified properly that Android gives a significant market reach and exposure to your app business, providing a better chance of success.

2. Less time for marketing

To launch your app project as quickly as possible, you should go for an Android app. Besides, the Google Play Store is a highly efficient and less demanding marketplace for apps, compared to the Apple Play Store. The approval process in the Google Play Store Console is also very swift. It also facilitates the release of bug fixes and provides all the necessary updates.

But what sets Android apart is that the Google Play Store is one of several marketplaces where you can publish your app. You can even publish the apps in the Amazon App Store, Samsung Apps, and NOOK Apps. Plus, Android also provides several tools that help in the process of mobile app development.

3. Maximum ROI

For a faster and higher return on investment (ROI), Android is the most preferred operating system. This is only because of the superior market reach of Android devices. So it means more mobile and app users on Android. Hence, the revenue potential is greater for Android apps.

Also, Android app development costs are much more affordable than those for iOS. Android apps are cheaper to develop and have a lower cost of development. This means more revenue can be converted into profit. To register as an Android app developer, it only costs a one-time fee of $25. It is much cheaper compared to the Apple Developer Programme, which requires $99 annually. Besides, in the global market, the number of Android app developers is also higher than the number of iOS app developers.

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4. Access to Multiple Devices

Also, Android app development costs are much more affordable than those for iOS. Android apps are cheaper to develop and have a lower cost of development. This means more revenue can be converted into profit. To register as an Android app developer, it only costs a one-time fee of $25. It is much cheaper compared to the Apple Developer Programme, which requires $99 annually. Besides, in the global market, the number of Android app developers is also higher than the number of iOS app developers.

5. Open-Source Nature

One of the doubts faced by the iOS app developers’ interface is its enclosed ecosystem. While this leads to a more stable environment for development, it also limits the functionality of your app and its tools. This is the reason why developers prefer developing apps for Android. It is because it is an open-source platform and has a developer-friendly mode as well. Developers can access the documentation, extensive tools, and resources required to build an app. It also includes open (application programming interface) APIs and a software development kit (SDK).

Furthermore, Android promotes openness. Anyone who can review and audit the Android codes, thereby fixing and identifying the weaknesses, Allowing free evaluations helps to grow trust among the developers, contributing to a more profound and better platform.

6. Effortless Customization

If your app needs extensive customization, there is no better choice than Android because it gives you more options to do the same. It has more support for third-party plugins and tools. On the other hand, this is not allowed by iOS. It provides restrictions on the files an app can access because it operates in sandbox mode. It does not allow an app to interact with the files of another one.

These restrictions are rarely seen on the Android OS. The most basic hardware, like the CPU and the camera, can be directly accessed by the Android apps. It can be dangerous, but if done right, it can open up more chances. Android users also have a separate app to clean and manage their fields, like desktop users. Because of this potential for customization, Android apps are easily integrated into other platforms. It will be useful when enterprise solutions are developed. For instance, an Android app can run smoothly with an Enterprise Resource Planning (ERP) system.

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7. More advanced app security

It is completely a misconception that iOS apps are more safe and secure than Android apps. Android is also not as safe as an open-source platform. It uses Security-Enhanced Linux (SELinux), a process for the operating system to apply access control. By default, SELinux neglects any operations or processes without any explicit permissions. It helps prevent unauthorised access by the malware or any online intruder. Developers can also get access to a wide range of security tools.

For instance, the app signing feature allows the developers to sign the APK digitally before they publish the apps on the Google Play Store. It ensures that the developers can only update the app installed on a particular device. It reduces the chances of hacking.

Android also provides native libraries for biometrics, authentication of the users, and encryption to help protect the apps from data breaches and hacks. The bottom line is that Android apps can be safer than iOS apps because the developers have all the necessary tools to make the apps safe and secure. It also depends on whether you use these tools properly or not.

8. In-app Monetisation Features

Another helpful advantage of Android app development is that the Android OS offers in-app subscriptions, purchases, and monetisation strategies. Developers can also use many other revenue sources, including freemium models, advertisements, and paid apps, to generate revenue from the Android app for their businesses.

9. Tools for Development

Android offers its developers a robust set of development tools. It also includes Android Studio, which provides features of an integrated development environment (IDE), which is very standard. The IDE features generally help to build apps of high quality. Plus, the most preferred programming language for Android app development, Kotlin, offers seamless integration and many other features with the Java programming language.

10. Resources and community support

The community for Android app development is very supportive and vigorous. There are many online tutorials, forums, and other resources that are useful for developers. The developers can exchange information or knowledge and ask for help. The developers can also participate in a project.

Conclusion

Whether you want to choose cross-platform app development or native app development, the choice is completely yours. This article proved that an Android app has several advantages over an iOS app. But if you have the right tools, you can still fail if you cannot use them properly. Due to this reason, you should rely on an agency like us. We are the authentic service providers of Android app development in Australia. At Sunrise Technologies, we are an Australian-based IT company. If you have a business in Australia, we assure you that we will take your business turnover to the next level by helping you to build a successful app for your enterprise.

Sam K Annavi

About Author

Sam is a chartered professional engineer with over 15 years of extensive experience in the software technology space. Over the years, Sam has held the position of Chief Technology Consultant for tech companies both in Australia and abroad before establishing his own software consulting firm in Sydney, Australia. In his current role, he manages a large team of developers and engineers across Australia and internationally, dedicated to delivering the best in software technology.