Supercharge Your Marketing Campaigns with a Strategic AI Marketing Automation Agent

Name: How to Build AI Marketing Automation Tool to Automate & Optimize Marketing Campaigns with AI
Brand: SunriseTechs
Rating: 4.9 (570 reviews)

Launch hyper-personalized, multichannel marketing campaigns at scale. Let our AI Marketing Agent do the heavy lifting—from lead generation to conversion optimization.

★★★★★

5.0 Rating

Clutch

★★★★★

4.9 Rating

Good Firms

★★★★★

4.8 Rating

Google

What is AI Marketing Automation?

At its core, what does automation marketing mean? It involves using software to handle repetitive marketing jobs. But when we talk about AI marketing automation, we’re looking at a much smarter evolution. It combines artificial intelligence and machine learning with standard marketing automation platforms to boost, customize, and grow marketing efforts.

Unlike old-school automation software that follows set rules, AI for marketing automation uses data-driven insights, makes decisions in real-time, and can learn and get better over time. This means your campaigns aren’t just running on their own; they’re smart, can adapt, and focus on results. Our AI driven marketing automation tool goes beyond simple triggers. It uses predictive signals, changes how it groups people, and keeps improving. This makes sure you send the right message to the right person at the right time.

No Lock-In. Full Control. Future-Proof

When we build it, it’s 100% yours — source code, workflows, and infrastructure.

Meet Lead NOVA: Your All-in-One AI Marketing Automation Agent

Introducing Lead NOVA, developed by our AI marketing automation agent development company to automate every step of your marketing workflows—from lead capturing to conversion. It seamlessly automates LinkedIn connection &outreach, email marketing, content creation and scheduling, and CRM updates—so your team can focus on closing deals, not chasing them.

With Lead NOVA AI marketing automation tool, you get dynamic email campaigns with 2,000+ variations, personalized LinkedIn messaging, and auto-publishing of SEO-rich content on platforms like LinkedIn Pulse and Medium and more. It runs PPC campaigns optimized to cut costs and maximize ROI. All your channels—LinkedIn, email, SEO, and social media posting—are powered by one smart agent, giving you a 360° marketing solutions for you business.

Auto LinkedIn connection, outreach & follow-ups

Dynamic email campaigns (2000+ variants)

Lead scoring & CRM integration

SEO optimized Content for Medium, LinkedIn Pulse and more

Optimizes PPC ads to cut costs and boost ROI

Multi-channel campaign analytics

Improves response rates & team productivity

Real Results & ROI: What Clients Achieve with Lead NOVA

Challenges

Our Solution

Lead Discovery: Scrapes & filters LinkedIn leads using Apollo.io + Sales Navigator API
AI Email Automation: Generates up to 2,000 unique email variants via GPT-4o + BREVO
LinkedIn Outreach Automation: Sends personalized connection requests, DMs, and follow-ups
Content Creation: Generates keyword-rich LinkedIn posts and Medium articles based on provided URLs
CRM Integration: Automatically scores and syncs qualified leads to HubSpot in real-time
Campaign Analytics: Integrates with Google Analytics 4 to track opens, clicks, conversions
Workflow Automation: Uses n8n to create visual, no-code workflows across all tools
Secure Auth & Token Storage: OAuth 2.0 + AES encryption + JWT token management
Crash Monitoring & Stability: Integrated with Firebase Crashlytics for performance debugging
UI/UX Layer for Campaign Control: User-facing dashboard to configure, launch, and monitor outreach and content campaigns
Lead Tagging & Segmentation Rules: Intelligent lead segmentation based on engagement signals and firmographics
Compliance & Unsubscribe Handling: Compliance-ready email flows with unsubscribe handling and bounce filtering
Team Collaboration or Handoff Feature: Handoff-ready CRM notes and tags for seamless sales team collaboration

CLICK THE BLUE BOX

Get a 1-on-1 Strategy Session – On Us

Discuss goals, channels, and the right automation strategy with our AI specialists.

Real-life use cases: How industries use AI Marketing Agents

They automate LinkedIn and email outreach at scale

They generate personalized content and CTAs for demos

They sync hot leads into HubSpot for prompt follow-up

They convert website visitors into nurtured leads

They publish expert content to LinkedIn and Medium

They track and score leads for high-intent targeting

They manage multiple clients and campaigns via n8n

They automate the content, email, and reporting workflows

They can provide real-time analytics with GA4 integration

They scrape LinkedIn for recruiter and HR contacts

They send personalized connection requests and DMs to contacts

They nurture talent and partners through auto-sequences

They promote webinars and demos via email + LinkedIn

They score leads based on behavior and interest

They sync the data to CRM for internal academic outreach teams

Technology Architecture for AI Marketing Automation Tool

AI That Connects to What You Already Use.

We integrate GPT-4o, Apollo.io, HubSpot, GA4, LinkedIn, BREVO & more — no extra cost. Let’s automate your entire marketing stack.

Our AI Marketing Automation Agent Development Process

Lead NOVA was developed in three structured phases, blending AI, automation, and multi-platform integration to create a fully autonomous marketing engine.

1 Lead Generation & Campaign Setup

2 Content Generation & Outreach

3 CRM Sync & Analytics Integration

We laid the foundation by building systems to find targeted leads and set up personalized campaigns.

Built backend using Apollo.io and LinkedIn Sales Navigator API to scrape leads
Connect BREVO for automated email campaign setup
Implement OAuth 2.0 for secure integration with LinkedIn and HubSpot accounts
Set up PostgreSQL to store leads, campaign data, and user configs
Integrate Firebase Crashlytics for real-time performance monitoring
Integrate Meta Ads API / Google Ads API to pull audience insights
Build campaign config UI to select platforms
Allow UTM tag setup and auto URL generation for SEO tracking
Enable user-defined keywords & content topics to seed SEO and ad targeting

Next, we powered the system with GPT-driven content, smart messaging workflows, and publishing tools for multi-channel outreach.

Integrate OpenAI GPT-4o to generate 2000+ unique email/DM content variation and ad copy creation
Automation scripts for LinkedIn connection requests, messaging, and follow-ups
Connect with Medium API to auto-generate and publish SEO-rich blog articles
Built a user-friendly UI for managing campaigns, leads, and content workflows
Integrated Buffer or Hootsuite API to schedule and auto-post across social media platforms
Integrate SurferSEO or Clearscope API for keyword optimization and content scoring

Finally, we connected the dots—syncing with CRM, scoring leads, tracking performance, and automating everything for scalability and results.

Sync leads with HubSpot API for CRM updates
Applied GPT-4o logic to score and prioritize leads automatically
Integrate Google Analytics 4 API for campaign performance tracking
Use n8n to automate workflows for outreach, content posting, and CRM updates
Implement social analytics dashboard to track engagement
Pull SEO performance metrics via Google Search Console API
Add cost-tracking logic to calculate spend vs ROI across channels
Test and optimize for scalability and response accuracy

Intelligent Architecture: The AI-Powered Marketing Automation Tools Tech Stack

It allows teams to focus on more important work by doing the other boring jobs like answering emails, setting up meetings, and giving updates.

Scalable email automation with deep personalization and analytics

AI-driven personalized email copy, LinkedIn messages, and SEO blog content

Precision scraping and automated outreach to high-value ICP leads

Auto-publishing long-form, keyword-rich articles to boost SEO & thought leadership

Cross-channel performance tracking, engagement insights, and conversion metrics

Relational storage of leads, campaign metadata, tokens, and preferences

Secure API access to LinkedIn, HubSpot, and other third-party services

Visual, no-code automation connecting APIs, triggers, and services

Encrypted token storage for secure authentication and session control

Real-time monitoring and error diagnostics for stable performance

We Don’t Just Build It – We Back It.

Every project comes with 8 weeks of free maintenance, updates, and performance tuning.

Case Studies : What We Did for Businesses

How AI Marketing Automation Saved 500+ Hours

Client: Australian Home Decor Brand Industry: Retail & eCommerce

The Problem: The client’s team spent over 20 hours each week on manual tasks like sending emails, posting ads, and tracking leads.

What We Did:

1We set up AI-powered marketing automation to:
2Send personalized emails automatically
3Schedule and manage ads across platforms
4Score leads and follow up based on their behavior
5Test and optimize campaigns without manual effort

The Results:

1540+ man-hours saved in just 3 months
2Campaigns launched 40% faster
33X more engagement from leads
422% increase in conversions

B2C E-Commerce Brand Boosts Revenue by 34% with AI Agent

Client: A mid-sized beauty and skincare e-commerce brand with a growing online presence.

Challenge: Struggled with:

Poor email campaign engagement
High customer churn after first purchase
Inefficient A/B testing of marketing strategies

Solution:

The company integrated the AI Marketing Automation Agent into their CRM and email marketing platforms.

Key Actions Taken by the Agent:

1Hyper-personalized Campaigns
2Real-Time Engagement Optimization
3Predictive Retention Models

Results (Within 3 Months):

1+34% Increase in Monthly Revenue
2+48% Open Rate on email campaigns (vs 22% before)
3Reduced churn by 28% in returning customers
4Saved 20+ hours/week of manual campaign setup

SaaS Startup Reduces CAC by 41% Using AI Agent for Lead Nurturing

Client: A SaaS company offering tools for small business sales teams.

Challenge: Faced issues like:

High customer acquisition costs (CAC)
Low lead-to-customer conversion rates from cold leads
Overwhelmed marketing team handling multiple lead stages manually

Solution:

TechNest deployed the AI Marketing Automation Agent to automate their lead nurturing workflow.

Key Features Used:

1AI-Driven Lead Scoring
2Automated Lead Journeys
3A/B Testing Automation

Results (Over 6 Months):

141% Decrease in Customer Acquisition Cost
227% Increase in Lead-to-Trial Conversions
3Fully Automated Lead Nurturing for 3 lead segments
4Marketing team productivity improved by 35%

Key Benefits of an AI Marketing Agent for Businesses

Presents auditable content and communications at scale which is unique to each customer interaction.

Automates repetitive tasks (lead scraping, outreach, content posting) allowing human teams to do more strategic work instead.

Lists, scored and prioritizes more relevant leads so that sales teams can allocate their time and efforts optimally.

Provides real-time visibility and provides feedback for campaign optimizations in the field to ensure maximum effectiveness and ROI.

Delivers consistent, timely and relevant digital interactions that lead to better customer satisfaction.

Accommodates incremental marketing volumes without an accompanying staffing resource increase.

Decreases operational costs by automating tasks and enhancing campaign performance.

Provides better, smarter and faster personalization against your competition.

No Surprises. Just Clear Estimates.

From $10K and up, with no hidden charges. Get upfront cost clarity tailored to your tech stack.

How Much Does AI Marketing Automation Tool Development Cost?

It’s important to remember that the development cost mentioned here is just the initial guess of the total expense to keep a virtual assistant app running. You also need to think about ongoing expenses, like upkeep and improvements, which are crucial to factor in.

The price of creating an AI-powered personal assistant app relies on many things. These include how complex the features are, which platforms it’s for (iOS, Android web), what tech it uses, and where the developers work.

Sunrise Technologies offers clear and budget-friendly prices starting at $10,000. We stand out because we always stay within this range—you won’t see any surprise costs or hidden fees. Pick Sunrise Technologies to build AI assistant apps you can rely on. We offer great value for money, plus ongoing help after the project wraps up

Factors Affecting the Cost of AI Marketing Software for Automation

The total cost of developing an AI marketing automation platform depends on a variety of key factors. Understanding these helps in budgeting more accurately and choosing the right features for your business needs.

Features & Scope of Automation

FEATURE

Third-Party API Integrations

API

AI Model Usage

AI MODEL

UI/UX Complexity

UI/UX

CRM & Data Sync Requirements

SERVICES

Workflow Automation

SECURITY

Analytics & Reportingn

ANALYTICS

Team Location & Expertise

TEAM

Build AI Marketing Agent With Sunrise Technologies to Automate the Growth

Are you interested in automating LinkedIn, email, and content campaigns with AI? Sunrise Technologies creates custom AI marketing agents that extend outreach while increasing conversions, powered by excellent tools like GPT-4o, Apollo.io, HubSpot, BREVO, and n8n.

Whether you’re a startup testing outbound or an enterprise scaling ABM, we develop everything in one place, from workflows, backend logic, content creation, and CRM synchronization.

100% source code ownership Delivering

Custom AI Workflows

1-Hour Free Strategy Call

Transparent pricing starting at $10,000

Clear Cost Estimation

Fast deployment with reusable components

8 Weeks of Free Maintenance

Post-launch support, updates, and optimization

Frequently Asked Question

1. What is AI marketing automation and how does it work?

AI marketing automation involves using artificial intelligence to automate, personalize and optimize various tasks in marketing such as lead generation, email outreach, content creation and CRM syncing. Our marketing agent can connect our AI marketing automation platform with Apollo.io, GPT-4o, HubSpot, etc., run complete end-to-end campaigns with minimal manual input.

2. How is AI marketing automation different from standard marketing software?

Standard software follows a fixed set of rules. AI-powered marketing automation tools feature a unique aspect of adapting in real-time by machine learning data. With our AI marketing agent, the emails, content, lead responses, etc. change in response to engagement and improve performance over time.

3. Who can use the AI marketing automation agent?

Any B2B company that conducts LinkedIn or email outreach campaigns will benefit from this AI marketing agent — SaaS companies, marketing agencies, consultants, tech product vendors, etc. The Assistant will take the heavy lifting out of prospecting outreach, email campaigns, content posts, or even syncing with your CRM.

4. Can I integrate your AI marketing workflow automation tool with my existing ERP& CRM?

Yes. The marketing platform was built with flexible APIs so you can integrate our AI marketing automation platform with HubSpot and other leading CRMs. You can sync leads, scores, campaign context, and interaction info.

5. How much will it cost if I want to have built a custom AI marketing automation agent?

The answer to this question is predicated on your feature set, channels, and integrations. At Sunrise Technologies the base price is $10,000 with custom projects ranging on average between $25,000 and $100,000. We do not surprise you with costs. We provide estimates up front with complete clarity - with no hidden fees.

6. If I have you build a custom AI agent, do I own the code?

Yes, when we build your AI marketing agent, the customer owns 100% of the source code and infrastructure. There is no vendor lock-in, there's no limitation on what you can do.

7. Once I hand over the project, how long until the AI marketing automation platform gets built and released?

Depending on the complexity, most of the projects we do are built and released within a period of 8 to 24 weeks. We follow a clear development roadmap: lead scraping, campaign setup, content automation, CRM sync, and analytics.

8. Does the AI also handle LinkedIn and Medium?

Absolutely. Our AI marketing automation agent is equipped for LinkedIn outreach automation (connection requests, follow-ups) as well as using the Medium API for auto-posting keyword-rich articles to improve SEO and visibility.

9. Can workflow automation cut 500+ man-hours for Australian firms?

Absolutely. Sunrise Technologies builds AI-driven automation tools that can save 500+ man-hours per month by streamlining repetitive tasks like data entry, approvals, reporting, and scheduling — helping Australian firms boost efficiency and reduce costs at scale.